This task was much more an all-inclusive tasks of the key concepts as I had to make sure that I had covered everything that incompasses into being "Florence and the Machine". From record sales to the types of the festivals she performs in and the connection between her and her audience. My aim for my next task is to continue with my research and planning stages of the creation of my music video and my ancillary tasks. Underneath, I have stated what task I had created and the advantages of doing this task was and how it will benefit me when I create my products.
Research into the band/ artist:
As said before, this was very much a task where I had to cover all the key concepts because it was the artist that I had chosen to do a song by. I think the timing of the task was effective, as prior to this I had just completed the influence of music style. So it was interesting to note that Florence both follows and defies the conventions of the indie / alternative genre. This task was effective because as it helped me understanding what audiences would associate with the brand that is "Florence and the Machine"
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