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Monday, 8 July 2013

Production Log #4

Today I had completed my research on existing music labels. This was by far the most eye opening piece of research yet because this was a very business dominated part of my research into how mainstream and contemporary music labels compete .Prior to this I had some difficulty classing Florence and The Machine into either mainstream or contemporary, because there are elements of her that appeals to the masses. My aim for my next task is to build on my current knowledge and see how I can target my video to mainstream audiences while still appealing to a indie audience. Undernath I have outlined the task I have completed and why it is relevent to the process of me creating my products.

Research into existing music labels:
This task was beneficiary as I understood the intstutional distinctions between record label. Therefore allowing me to understand how an artist creates their 'image' and 'sound' - with the record label being a big of that. What this tasks contributes to the process of me creating my products is that I have an awareness of how to package my artist and how the audience would recognise who the artist is associated with.

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