Research Equipment

Tracking an Artist

To tackle this task most effectively, I made a timeline of a band who also blur the lines between pop and rock is Paramore. In this timeline I tried to record the changes to band's formation - a common theme with successful bands.

Audience Research

Analysis of previous students' A2 Work

Analysis of band / artist's mag ads

What is a digi pak?

Music Channels

Evidence of videos you admire

Rhianna - Only Girl In The World:

Why Have I chosen Rihanna- Only Girl in the World as a video that I admire?

One reason why I have chosen to this music video is because the setting of the video is very feminine and it helps portray in a more playful nature than we're used to seeing her. The setting of the music video is much more of a softer nature than I intend to use, however I admire the general aesthetic of the video.

Florence and The Machine - Drumming Song:

Why have I chosen Florence and the Machine - Drumming song as a video that I admire?

One reason why I have chosen Florence and the Machine as a video that i admire is because of the heavy symbolism used in this video. I love that the range for interpretation isn't as wide as her other videos and that we see different sides to Florence throughout the entire video.

Beyonce - Sweet Dreams:

Why have I chosen Beyonce - Sweet Dreams as a video that I admire?

One reason why I have chosen Beyonce - Sweet Dreams as a video that I admire is because of the hyper real element that is used in this music video. The idea that both fear and happiness are portrayed - making us feel more relatable to Beyonce (Uses and Gratifications Theory) because she also has these sudden rushes of happiness and has her fair share of her deepest fears. Overall, I admire this video because the green screen doesn't limit how real the worlds presented in this world are.

Paramore - Decode:

Why have I chosen Paramore - Decode as a video that I admire?

One reason why I have chosen this video as a video that I admire is because of the general darkness that is used throughout the music video. This is partly due to the codes and conventions of modern rock music. I love that the drama of the forest heightens the emotion in the song, making them an effective combination.

My conclusion on these videos:

Many of the videos I have chosen to take inspiration from have a resonate theme of nature and the afterlife. These are two promenate themes in which - due to my independant research - I have found build the stucture and depth to the song. I particularly think that the pans of the artists among the trees create a successful "one with nature vibe".

Music Video Theory

Research into the band / artist

Research into the music genre

Influence of music style

Research Into a music video director

Analysis of music videos

Analysis of Drumming Song:

Drumming song analysis from rageee

Analysis of Rhianna's S&M video?:

Research into existing music labels

Conventions of a Music Video

History Of Music Videos

My Pitch for my Music Video + Presentation Video

Presentation for my video:
The task for us to begin was for us to imagine that we were going to be funded for our music videos In a "dragons-den"style pitch. The presentation had to be very descriptive of our visual directions