Production Log #12

The task I had completed in this session was my research into existing music channels. This task helped me understand the differences between music channels and what channel my music video would be aired on. It was important for me to understand that this platform of media is a dominant platform for music videos as it is still the most accessible. This task also helped me understand why the music channel helps draw prominence to celebrities work and help sustain the integral link between artists and their cult of fans. It is definitely interesting to note that the alternative/ indie genre still has the highest levels of viewership of music videos. In my next session, I will continue the research and planning that I am doing for my own music video and ancillary tasks - both my digi pak and my poster.