Today I collated a list of awards that Florence and the Machine had won. I think this was beneficial because up until this point I had a lot of understanding of Florence Welch as an indivudual and as a alternative artist, but I think that this collation of awards has helped me to understand Florence Welch as an artist that appeals to the masses. This has reinforced the idea that my video can't be too intimidating for mainstream audiences - as the video still has to appeal to them as well.
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