Production Log #24

The aim of this coursework session was to do an analysis of song lyrics for the song I have chosen is "What The Water Gave Me" by Florence and The Machine. The songs convey the sense of overwhelm that Florence Welch was talking about in her interview where she was talking about the sense of overwhelm and being at peace. In my next session I am going to continue with my research and planning and also hope to continue with the creation of my music video and my ancillary tasks.

Analysis of Song Lyrics

Production Log #23

During this coursework session, I found several covers of "What The Water Gave Me" by Florence and the Machine. It is interesting to note that many of the covers found on Youtube are female covers of a female singer's song. This could be fed into the Uses and Gratifications Theory - the idea that music provides an escape from reality where the audience feel that they can relate to Florence Welch and her identity as a singer. In my next coursework session, I aim to continue with my coursework and hopefully begin to be in the process of finishing this pare of the coursework so that I am able to spend more time perfecting my products - album cover, digi pak, magazine advert and music video.

Independent Research: What the Water Gave Me Covers

Production Log #22

The purpose of this coursework session today was to create a mood board that expresses the ideas that I am thinking of including. I think this was beneficial because it allowed me to see the direction that my video is taking. My aim for my next coursework session is to continue with my coursework and hopefully beginning filming soon. That way I can experiment with the ideas from my moodboard and other tasks done prior to this one.

Moodboard

Mood board Image:

 

Production Log #21

Today I collated a list of awards that Florence and the Machine had won. I think this was beneficial because up until this point I had a lot of understanding of Florence Welch as an indivudual and as a alternative artist, but I think that this collation of awards has helped me to understand Florence Welch as an artist that appeals to the masses. This has reinforced the idea that my video can't be too intimidating for mainstream audiences - as the video still has to appeal to them as well.

Independant Research: Florence and the Machine accolades

Production Log #20

Today I did some research on what the meaning behind the abstract lyrics were. I think this was beneficial because many of the ideas behind the song were not portrayed in the music video - therefore meaning that I could use these ideas for my music videos.I think that conducting independent research on what the original meaning behind the song is effective because I know that I can communicate those ideas in my music video - reiterating ideologies and values that the audience will be aware of and can understand. Thus making my music video feel like it's of a familiar narrative. In my next session, I will continue my planning and research towards my music video and the making of my ancillary tasks.

Independant research: Florence Welch

I think it was very important to gauge more of an understanding of my music video. One piece of research that I think refreshed my understanding and the interpretation of the video was hearing the meaning behind the song from the singer who wrote it.

Production Log #19

Today I have did my risk assessment on what to look out for when filming. I thought that doing two risk assessments would be beneficial because there are a lot of factors to look out for. The purpose of a risk assessment is to assess the potential dangers of where I am filming and assess whether it is a good location for me to film. The two places I plan on filming is in the woods  My aim for my next session is to start compiling my footage and start to construct my music video, as I now feel that I have enough knowledge to begin my music video.

Risk Assesment