Production Log #18

This coursework session served a more reflective process rather than a productive serivce. I feel quite satisfied with the research I've conducted for my music video. I feel that the tasks I have completed in aid of my music video are of a standard where they specifically reference the codes and conventions of the indie / alternative genre.  The next stage of this process will be my planning stage. I aspire to make a video which pays homage to Florence and the Machine, yet I feel that my challenge will be to make one that is easy to identify as a Florence original.

Research Equipment

Production Log #17

The name of the task I had completed was "Tracking an Artist". I decided to track an artist which was different from the artist that is my artist. I chose to track Paramore because as much as I enjoy her work personally, I feel that she has a similar persona to Florence and would therefore be an interesting person's career to follow. I decided to research to follow the band's journey rather than accomplishments because this task allowed me to immerse myself in the mindset of someone who has sufficient knowledge on this genre. My aim in my next session is to continue with my research and planning of my own music video and the creation of my ancillary tasks.

Tracking an Artist

To tackle this task most effectively, I made a timeline of a band who also blur the lines between pop and rock is Paramore. In this timeline I tried to record the changes to band's formation - a common theme with successful bands.

Production Log #16

The task I decided to focus on in this session was audience feedback. The purpose of this session was to conduct audience feedback. The purpose of this feedback was to ask what improvements I could make. I feel that I have a greater understanding of my target audience with the research that I have conducted. My aim for my next session will be to now get an understanding of a band / artist so that I am able to see both sides - in how music is marketed and who it is marketed for.

Audience Research

Production Log #15

The task I had aimed to complete this session was to analyse previous A2 students work. The aspect I felt that I decided to focus on in this task was the music video. I feel that this has not had special analysis like the previous tasks, where I analysed the ancillary tasks. I think it is better to go over someone else's work because it is easier to recognise fault's in someone else's work rather than your own and this is the reason behind me adding this into my research, it gave me inspiration for my video while also allowing me to see what doesn't work.

Analysis of previous students' A2 Work

Production Log #14

The task I had aimed to complete in this session was to analyse magazine adverts for their new albums. Like the analysis of previous digi paks, what this allowed me to do was get a glimpse of how magazine advert works. My aim would be to incorporate both ideas found in this research and include them in my work. Understanding how the codes and conventions appeared in the magazine ad. My aim for my next session is to look towards completing my research and planning. And start creating my ancillary tasks.

Analysis of band / artist's mag ads

Production Log #13

The task I had aimed on completing in this session was analysing existing digi paks. This task was pivotal as it helped expand my knowledge on print media, which is key on pulling together my overall completed products. I think that I was successful in understanding how the codes and conventions of different genres applied to the digi paks. In my next session, I will hope to continue with my research and planning and start to look towards the creation of my ancillary tasks.

Production Log

I have now started my research into the marketing side of a song / music video. I hope to gain sufficient knowledge. My aim for my next session is to know what goes into a good or bad digi pak.